Sauerlandität

Space to breathe instead of dark, narrow urban canyons. No traffic jams for miles, just winding country roads through green mountains. Cramped and overpriced living conditions? None. Instead of anonymity, a friendly “Good morning” at the bakery around the corner. Plus a more than healthy economy with global market leaders and hidden champions. Top sport, culture and traditions, modern, old architecture. Embedded in intact nature with forests and numerous lakes. “Sauerlandität – What makes the Sauerland a brand” is a book about a successful industrial region in the countryside.

About people who have never forgotten how to roll up their sleeves. And about a lot of quality of life, far away from the dusty ideal world cliché. Numerous guest authors and celebrities from film and television, music and sport with Sauerland roots are there. Traditional companies, initiatives and opinion makers, returnees and Sauerland ambassadors are portrayed in a self-confident large format (240 x 300 mm). A book with the aim of counteracting demographic change and a shortage of skilled workers. The almost 200-page, elaborately designed volume outlines the Sauerland in exciting pictures, entertaining interviews, informative specialist articles and gripping reports. The book offers a new look at people and makers, culture and cuisine, companies and entertainers, recreational values ​​and opportunities for relaxation, celebrities and high-profile people - and makes you proud of a region that has long since become a brand.